Toyota will be looking forward making its presence felt in the compact SUV space here, for which the automaker is releasing the Toyota Urban Cruiser. The Urban Cruiser is basically a rebadged version of the Vitara Brezza sold by Maruti Suzuki. As we are closing in on its potential launch towards the upcoming festive season, here comes some pretty interesting information.
As of now, Toyota have confirmed that the bookings for the compact SUV will be opening by the end of this month. In fact, the automaker even announced that the theme for its launch campaign will be ‘Respect’. Toyota explained that the theme is rooted with the target audience of the Urban Cruiser which is for the success early on in its life.
The Toyota Urban Cruiser will be heavily sharing some of its bits and pieces with the Vitara Brezza. This also includes the 1.5 litre petrol engine currently seen on the latter. The engine manages to produce 103 BHP of power along with 138 Nm of torque.
Since the Vitara Brezza comes with options of a 5-speed manual and a 4-speed automatic transmission, we can expect the same to be seen on the Urban Cruiser as well. Other than that, Toyota will likely provide the same warranty scheme on its Urban Cruiser as compared to the Vitara Brezza. At present, the Vitara Brezza is offered with a warranty of either two years or 40,000 km, whichever comes first out of the two.
We can expect the Toyota Urban Cruiser to have its prices starting from around the Rs.7 lakh mark, which could pose a serious threat to its segment. The Urban Cruiser will be taking on the Hyundai Venue, Kia Sonet, Tata Nexon, Mahindra XUV300 and the Ford Ecosport along with the Vitara Brezza. The segment is a very cut-throat one with immense competition and Toyota will be hoping to cause a stir in it with the Urban Cruiser.
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