After the recent launch of Toyota Prius hybrid, the Japanese auto maker Toyota is planning to launch Hybrid versions of their flagship compact Sedan Etios and also Camry in the Indian market. The current Prius being sold by Toyota Kirloskar has been charged with customs duty making it 100% more than its cost. As a result of this Toyota has managed to sell only around 170 units since it was launched back in January 2010.
Mr. Kouji Toyoshima, chief engineer, Toyota Motor Corporation said that “We need to consider hybrid version of Etios going forward or a car for the emerging market. I think the first priority is to reduce the cost of the vehicle and improve efficiency levels, so that the customers in India are willing to choose hybrids as a better affordable alternative for the future.” as per the reports provided by Economic Times.
In order to overcome this, Toyota has planned to launch low cost hybrid cars which would emit lower rate of carbon and provide higher mileage along with a view of increasing the number of hybrid vehicle buyers in the Indian market. However this plan made by Toyota would be implemented only if the Indian government’s National Electric Mobility Mission Plan (NEMMP) 2020 would be set up. According to this plan the government would provide up to Rs. 1.5 lakh subsidy per vehicle. Toyota has managed to sell more than 12 lakh hybrid cars globally which comprises 12 % of their total sales. Along with Etios, Toyota has also considered to introduce hybrid version of Camry in India.
Check out the picture of 2013 Toyota Etios below the jump.
Source – Economic Times