Mercedes-Benz India announces the local assembly of the new S-Class, price drops by 20 lakhs

mercedes-benz-s_class-local-assembly-india-factoryMercedes-Benz India announces the local assembly of the new S 500 within two months of its launch, backed by high demand for the new S-Class

Mercedes-Benz India today announced the local production of the new S-Class from its state-of-the-art manufacturing facility in Chakan, Pune. In line with the ‘Year of Excellence’ strategy, this strategic move will help to cater to the increasing demand for the best known Three Pointed Star in the country. The new S-Class is the most powerful luxury car to be produced in India and currently has a waiting period of approximately 3 months.

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said “The S-Class has always set newer standards that have retained its accolade as “the best automobile in the world” with each generation. It truly embodies our DNA and aspiration of ‘the best or nothing’ in every aspect. No other car stands for Mercedes-Benz brand promise more than the S-Class and we are delighted to manufacture the new S-Class at our state-of-the art production facility in Chakan, Pune. Quality has all along been the strength of Mercedes-Benz India, and the new S 500 production in India is set to take this success story even further. This also reiterates our commitment to bring world class manufacturing facilities in India to support our growth in the luxury automotive business”

“It is also our constant endeavor to incorporate our brand promise and drive excellence in every aspect of our business and customer engagement. The unique multilingual chauffeur training program is one such initiative specially designed for our discerning S-Class customers in India, which will enable our customers to truly enjoy the epitome of luxury on wheels” Mr. Kern further added.

After assembling locally, the new S-Class is priced at Rs. 1.36 crores (ex-showroom, Mumbai), which means a reduced price of about Rs. 20 lakhs compared to the launch price. All 125 units of the limited Launch Edition of the new S-class sedan have found owners willing to pay the Rs. 1.57 crores asking price.

mercedes-benz-s_class-local-assembly-india-training-programmeMercedes-Benz India introduces industry first multilingual “Chauffeur Training Program” for chauffeurs of its New S-Class customers to make them aware of the features and also train them on their soft skills to give a complete luxury experience to the customers

The S-Class Chauffeur Training Program –

The S-Class Chauffeur Training Program is a 21 module unique multilingual course for chauffeurs of S-Class across India. The first of its kind course is specifically designed to impart user friendly modules that enable chauffeurs to drive the new S- Class with ease and offer exceptional luxury experience to its owners while on the move.

The 21 modules focus on enhancing chauffeurs soft skills, etiquette, personal development, courtesy and safety. The modules are a combination of product features and tablet based visual learning aids. Animated modules will provide an enriched learning experience with a combination of skills and behavioural aspects built in. Experiential learning with activities during the program will translate to better control and optimum use of the many features that the S-Class is stocked with. Finally, Pre-Test and Post-Tests will be conducted to assess the effectiveness of the training and the learning of the drivers.

Check out more pictures, after a jump.


Also see – 2014 Mercedes S-Class new model launched in India at Rs. 1.57 Crore

Mercedes-Benz India begins CKD assembly of GL-Class at Chakan plant