Mr. Ratan Tata, Chairman Emeritus Tata Group and Bollywood actress Priyanka Chopra at the Jaguar Land Rover stand.Bollywood stars have a penchant towards high end luxury automobiles and, in turn, these bikes and cars are helping them make some big earnings. We have heard that a number of movie stars landed up at the 2014 Auto Expo event held Noida earlier this month to endorse their auto brands.
Priyanka Chopra was found posing atop a high end muscular car while Kareena Kapoor was unveiling a top-end SUV. Ranbir Kapoor was also spotted launching two models of scooters for his auto brand. Another Bollywood star who was present at the expo to endorse his bike brand was John Abraham. The crowd at the Auto Expo went crazy on seeing their favorite movie stars adding more charm to the already glamorous event.
However, we have heard that a few minutes appearance by these celebrities did not come cheap. A source has revealed that depending to the celeb, a simple appearance in which the star poses with the mean machines, smiles and waves at the crowd or get their photographs clicked by the media can cost about Rs. 30 – 80 lakhs! Along with this fee, the movie star is provided with business class return tickets and free stay for them and their personal staff at one of the top 5-star luxurious hotels. The source also revealed that female film stars get to make much more money than their male counterparts at the Auto Expo as it is the glamour and beauty that attracts the attention of the media.
Mr. Dilip Chhabria founder and chairman of DC Design, with Bollywood superstar Kareena Kapoor.
On digging deeper, we discovered that Bollywood celeb like Priyanka Chopra may charge nearly Rs. 40 lakh for an appearance of 15 to 20 minutes while Kareena Kapoor may charge Rs. 30-35 lakhs for the same. However, other stars who come for promoting the brand they endorse do not charge a fee as it is included in their endorsement deal which in itself is worth nearly Rs. 10-12 crore.
Also see – 9 Celebrities who added charm to the 2014 Auto Expo
2014 Auto Expo – Booth Babes and Queens (Mega 90 Pix Gallery)
