The 2014 Auto Expo event held in Noida was a lot talked about. Numerous auto makers, both national and international, participated in the event. Some of their finest products were being revealed and launched. However, the talk was not just about the various eye-catching and appealing scooters, bikes and cars. We have heard that the Auto Expo also had modeling girls at its various pavilions.
Modeling girls who took part in the 2014 Auto Expo held earlier this month were mostly college students while some were models from various places. The average daily earning of these modeling girls at the Auto Expo was somewhere between Rs. 10,000 to Rs. 25,000 for only 8 to 10 hours. The chief part of their job was to pose and smile for various cameras. Another requirement for their job was to be able to talk some basic information about the unveiling and launch of various bikes, scooters and cars at the pavilion. It was ensured that the modeling girls were well taken care of and were not misbehaved with by the ‘harrowing crowd’.
Some modeling girls were also put to a briefing session in which the employing company provided them with information regarding their products at display, company’s vision, their brand ideology, etc. The presence of models played a large part in the business as they became the drawing force for many visitors. Some auto makers also employed male models. For example, Audi maintained gender neutrality by employing equal number of female and male models for their booths.
The head of the model coordination company stated that the body language of models at a bike kiosk and at a car launch will be different. The head requested to keep their name anonymous. Some specific auto makers, those displaying joint ventures in terms of technology, employed both Indian and foreign models to symbolize integration.
Also see – 2014 Auto Expo – Cars & Bikes list
PHOTO GALLERY: Babes of the 2014 Auto Expo –