About a month ago, when Bajaj Auto unveiled its first-ever electric scooter, Pratap Bose, Tata Motors Design Head posted on Twitter that the new Chetak e-scooter was nothing but a Vespa rip-off. He also said it was a sad day for Indian design and Bajaj Auto’s loss of opportunity.
Responding to media queries, Rajiv Bajaj said “I don’t know who he is. I mean I know he is the design head at Tata Motors but I don’t know where he’s coming from on this. Bose can make a statement on the design of the product alone and not on the quality because he hasn’t seen it or the price, which he does not know about. Even I don’t know about it.”
According to a report by Car&Bike, Rajiv Bajaj took a dig at Tata Motors TVC. That’s what he had to say, “Tata has no confidence in their own model and they need to relate it as the poor cousin of Land Rover to sell their products.” Below is the Tata Harrier TVC that Rajiv Bajaj is referring to.
Commenting on the Chetak design, Rajiv Bajaj added “His (Pratap Bose) comments are about the design alone. But if design is the only thing customers see then Maruti cars wouldn’t sell in large numbers. It’s also the pricing and the product that makes a difference. It’s also the same reason why customers shy away from Maruti cars over 7-8 lakh mark because they want something more for their money.”
About the new Bajaj Chetak Electric, its more than 3,000 km journey from Delhi to Pune has been successfully completed. The latest scooter’s bookings will open next-month online, and deliveries will commence from January 2020. Pune and Bangalore will be the first towns to get this new scooter. It will compete with the already introduced Ather 450 in Bangalore with an approx. pricing of Rs. 1.0-1.3 lakh.