17th Sept. 2015: Chancellor Angela Merkel opened the 2015 Frankfurt Motor Show in the presence of numerous high-ranking guests from politics, business and society. Organised by the German Association of the Automotive Industry, the Frankfurt show is the home motor show for the all-powerful German car manufacturing industry.
“The world’s most important trade fair shows that the digitization of mobility is the mega topic driving the automotive industry forward with innovations coming at a rapid rate. They will make driving even safer, more comfortable, and more efficient. The German automotive industry alone is investing 16 to 18 billion euros in connected and automated driving over the next three to four years. This 66th IAA Cars opens up a view onto the mobility of tomorrow. Over 1,100 exhibitors – more than we’ve ever had before in this century – are using the entire trade fair grounds as a fascinating showroom. They come from 39 countries. The innovation density at this exhibition is unique across the globe: visitors will find 219 world premieres, a good third more than we had two years ago,” said Matthias Wissmann, President of the German Association of the Automotive Industry (VDA), at the IAA’s opening ceremony in Frankfurt.
German automobile giants like, BMW, Mercedes and Volkswagen will showcase the best of their production and concept cars. Since the show attracts a huge number of automobile enthusiasts companies like Audi, Alfa Romeo, Ferrari, Jaguar, Hyundai, Honda also participate to show their capacities and vision for the future of transportation.
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