The German luxury car manufacturer, Audi India launched the new Audi A6 in the country. The successful model, at an attractive price is equipped with a powerful and peppy 2.0L TFSI engine and generates 180kW (245 hp) and 370 Nm of torque propelling the car from 0-100kmph in 6.8 seconds. The fully connected, comfortable, sporty and elegantly sculptured new Audi A6 45 TFSI is now available across Audi dealerships in India. Range starts at INR 54,20,000 onwards.
Audi India also introduced Augmented Reality (AR) and Virtual Reality (VR) elements that give customers a look and feel of a car that can be configured before purchase. As part of the Digital Retail initiatives, Audi India has also taken e-commerce to the next level – customers can now purchase genuine Audi merchandise directly online from the Audi Shop on URL (https://www.audiindia.in/audishop/)
New Audi A6 | Key Highlights – At a glance:
Operating system
• New MMI touch response operating and display concept: two touchscreens with tactile and acoustic feedback and intelligent text input
• Natural language voice control with onboard and online search
• Audi virtual cockpit with Full HD resolution (1,920 x 720 pixels) and operation on the steering wheel.
• Driver profiles in the Audi A6 that stores personalized settings for 7 drivers
Infotainment and Audi connect
• MMI navigation plus with 25.65cms (10.1-inch) display and MMI touch response
• Navigation with self-learning function on the basis of driver preferences
• Bang & Olufsen premium sound system with 3D sound
• Audi Smartphone Interface with Audi phone box and wireless charging to make and receive calls and charge ones phone conveniently
Driver assistance systems
• Audi Park assist with Front and Rear Parking Sensors
• Lane Departure Warning
Broad-based electrification
• Mild-hybrid technology (MHEV, mild hybrid electric vehicle) via belt alternator starter and additional lithium-ion battery, 12V subsystem
• MHEV technology permits coasting with the combustion engine switched off, high recuperation power and extended start-stop operation
• Linking of the MHEV system with vehicle sensors to boost efficiency and comfort
Body and interior
• Luggage compartment with increased loading width and 530 liters capacity
• Electric trunk lid with sensor-controlled activation by means of a kicking movement
• Body with mixed steel and aluminum construction provides superb rigidity
• Top performance with aeroacoustics and aerodynamics
• Newly developed Leather / Leatherette seats
• Large panoramic glass sunroof
Suspension
• Direct ratio progressive steering
• Comfort heavy duty suspension specifically designed to tackle bad road conditions
• Electronic chassis platform (ECP) provides networked control of the adjustable components, Audi drive select dynamic handling system with various profiles
Powertrain
• Audi A6 TFSI powered by a 2.0L TFSI engine generating 180KW (245hp) and 370 Nm of torque
• 7 Speed S tronic transmission
• 0-100 in 6.8 seconds
Exterior and lighting design
• Technical, elegant design with taut roofline and short overhangs
• Wide, low-set Singleframe grille, powerfully drawn air inlets
• Side view with striking contours over the wheels, three-dimensionally shaped rear
• Matrix LED headlights with high-resolution high beam, dynamic light function
Interior design, colors and materials
• Interior with clean design, seamless fusion of architecture and operating concept
• Almost invisibly integrated 25.65 cms (10.1-inch) display, only a few buttons and controls
• Ambient and ambient contour lighting for the interior
• Interior colors available in Mother of Pearl Beige and Okapi Brown
• 4-‘Zone Air-conditioning
• In-lays in metal finish walnut brown
• Audi Music Interface in the rear
• Electric adjustment of steering column
• Memory function for the driver side seat and mirrors
• 73L Fuel Tank
• 225/55 R18 section tyres on 45.72cms (18”) Alloy Wheels
Commenting on the launch, Mr. Balbir Singh Dhillon, Head of Audi India, said, “With the launch of the new Audi A6, we are presenting the eighth generation of the successful full size sedan that brings numerous innovations to the segment. The new Audi A6 heralds the very best of luxury and technology, while also marking the entry of our first BS-VI compliant model in the country. Whether in terms of digitalization, comfort or sportiness – the elegantly sculptured new Audi A6 is a multi-talent in the luxury class and we are confident that it will be one of our best-selling models in the India.”
Mr. Dhillon further added, “The new Audi A6 is a car that will attract buyers who want to drive as well as be driven. It is a blend of front and rear seat comfort – offered with a host of gadgets that will appeal to the user. With the launch of the new Audi A6 and a slew of other launches in 2020 we are confident of increasing our car parc in India.”
Commenting on Audi India’s digitalization initiatives, Mr. Dhillon said, “Digital customer centric initiatives are a key focus area for Audi in India. With the new Audi A6 we are offering the ‘myAudi Connect’ App complimentary as an inaugural offer until December 31, 2019. The ‘myAudi Connect’ App compliments the lifestyle of the Audi owner – we are offering a host of features for the first time in India. Through these tech-driven, new age solutions we want our customers to experience what the Audi brand truly stands for – ‘Vorsprung durch Technik’.”
To read more about Audi India, Click here
Also see: Audi A6 Lifestyle Edition launched in India – Rs. 49.99 lakh
