New Ambassador CS big launch by Hindustan Motors for 2012


New Ambassador CS

Maruti Swift Dzire CS is already in, Mahindra Verito CS perhaps coming this Diwali and the legendary Tata Indigo eCS is already enjoying the status of being a senior in the compact sedan market in India. Amidst this happening and growing market will Hindustan Motors Ambassador CS see the light of the day? This is a question that is bothering those who sincerely urge some churning in the HM’s stable. With only the Indian politico image bearer Ambassador sedan, HM remained tight lipped over any launch in near future. However early projection recently reveal that HM Ambassador CS will be the big launch of this year.

The under four meter Ambassador will take advantage of the tax rebate apart from its small and manageable size. Also, it might help it come out of the image that it is a chauffeur driven car. Apart from the design changes, HM is also expected to make changes under the hood as well as the 1.8 Isuzu engine disqualifies it from attracting the tax cut. Thus, HM is expected to bring in the 1.5L diesel engine to take care avatar in the new compact Ambassador. Or, there is a probability that HM will be sourcing some CRDi engine from other vendor. With the Ambassador CS available in CRDi engine we can expect that it will be highly frugal.

Where Ambassador CS is in the making and launch is expected soon, auto experts still are unable to figure out the target audience for it. Is it the younger Indian car buyer that HM will target or is it the age group 40-50 that it will target? However, there will be large takers in the cab business though as it is the case with the present Ambassador sedan as well. All the more, there is a big question mark as to whether it will stand in competition with the array of compact sedans in India, both existing and upcoming.

 

Also see - Spied – HM Ambassdor CS

Hindustan Ambassador CS expected to launch in 2012

 

Image credit - AutoCarIndia