South Korea’s largest automaker, Hyundai Motor recently unveiled its all-new Sonata Hybrid in Seoul, Korea. The all-new Sonata Hybrid features a unique hybrid design, advanced safety and convenience features, a spacious interior and trunk, and an upgraded powertrain that delivers class-leading fuel economy of 18.2 kmpl.
The launch event, held at the Grand InterContinental Seoul Parnas hotel, was attended by around 250 media members and company executives including Jin Kwak, Hyundai Motor’s Executive Vice President, responsible for sales in the domestic market.
“The launch of our all-new Sonata Hybrid, with its class-leading fuel economy and powerful driving performance, comes at a time when eco-friendly vehicles are becoming established as a mainstream car,” Mr. Kwak said during his welcome speech today. “Our latest offering, based on one of our best-selling models, underscores our efforts to meet the growing popularity of eco-friendly vehicles around the world.”
The all-new Sonata Hybrid, the result of 27 months of development and an investment of approximately 180 billion Won (KRW), is scheduled to launch in major markets outside Korea, starting in the first half of 2015. Hyundai Motor targets to sell a total of 55,000 units (Korea: 18,000 / Overseas: 37,000) next year.
In line with Hyundai Motor Group’s target to become a global top 2 automaker in the eco-friendly car market by 2020, Hyundai Motor will expand its eco-friendly line-up in all segments by this time, all launched under the Blue Drive™ sub brand. As part of this initiative, the all-new Sonata Hybrid will be joined next year by a Plug-in Hybrid variant of the Sonata, which will be Hyundai Motor’s first Plug-in Hybrid. The company also plans to introduce its first dedicated Hybrid model in the second half next year.
With the addition of the Plug-in Hybrid version, Hyundai Motor will offer a complete range of eco-friendly models, further boosting the model’s popularity. While the all-new Sonata Hybrid will make its North American debut at the 2015 North American International Auto Show, detailed information of the Plug-in Hybrid version will be also released at the show in Detroit, U.S.
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