Yamaha Motor finally confirmed that they’re planning to launch a 250cc motorcycle in the Indian market by 2014. Currently they will be concentrating on the scooters category, only by 2014, they intend on launching the powerful sporty 250cc bike.
Yamaha won’t be producing any new motorcycles for the next two years, but will keep updating their existing models. This mass market commuter motorcycle is expected to be assembled at Yamaha’s upcoming brand new assembly plant in Chennai. The plant is still under construction and will become operational by only 2014, so until then, it will continue to strengthen its scooter market in India
Managing director and chief executive officer of Yamaha Motor Corporation, Hiroyuki Suzuki said in his statements that the motorcycles manufactured in India meet the advanced specification of developed markets and they are produced at a lower cost. The price is almost double in Japanese market. The bikes are sent to Japan for testing, and if the response is good, they will explore more products to export to Japan and other advanced markets.
Looking at the current situation, KTM Duke 200 and the Honda CBR250R are also launching a 250cc motorcycle in 2014, this would only complicate the situation for Yamaha. So if it were to launch the motorcycle at this time, it would have worked wonders for the company.