Volkswagen India has launched the latest IPL Editionsof its sedan Volkswagen Vento and the hatch Volkswagen Polo, which will be decorated to commemorate the soon to begin 5th Season of the Indian Premiere League, which starts next month. The company has not yet revealed the details on the variants, but both Vento IPL Edition and Polo IPL Edition will be available on display and booking today onwards.
Following the successful introduction of the Vento IPL Edition last year as per the Brand’s action model strategy for the market, the new season will see the IPL Editions on selected variants of both Volkswagen Polo and Volkswagen Vento. These variants will be available to customers at no additional cost whilst sporting additional features.
2012 Volkswagen Polo and Vento IPL Edition II Features –
- Interactive Car Pad with Multimedia Entertainment System
- Satellite Navigation
- Social Networking option for the rear passengers
- Dual Tone Leatherette Seat Covers
- Special Floor Mats
- Exclusive Door Sill Design
- IPL Badge on the Boot
Mr. Neeraj Garg, Member of Board and Director, Volkswagen Passenger Cars said: “Last year we launched our first action model the Vento IPL Edition and there on introduced the Breeze models of both the Polo and the Vento. The immense response we received towards these special editions has prompted us to continue with the IPL Editions and this time with both our popular carlines – the Polo and the Vento.”
The IPL Editions of Vento and Polo cars will be on display at Volkswagen dealerships starting March 15 and sales will go on sale from beginning of April this year. The German automaker is using cricket as a medium to promote its bread and butter models to prospective customers.
Also see – Volkswagen Vento IPL 2011 Special Edition