The Tata Safari Dicor is no more, as the company has silently removed the first indigenously designed, developed and manufactured SUV from its updated website, and the dealerships too have confirmed the same, Team-BHP reports.
Ever since the release in 1998, the design of the Safari has not seen any significant changes which has become heavily outdated now. But the Safari Storme will continue to be on-sale in order to keep the ‘Safari’ moniker alive, we hope this sub-brand stays active till the all-new model arrive sometime next-year. It might be a possible that due to low sales and redundant in the Tata Motors portfolio, the company has decided discontinue the ‘Safari Dicor’ in the lineup.
Apart from the Safari Dicor, the Indica, Indigo and Aria all these models from Tata though featured on the official website now are very likely to get discontinued soon, sources say. The Tata Aria, which acted as the basis for the Hexa, hasn’t sold a single unit of the crossover since December-2016.
This restructuring of the lineup is part of company’s strategy to consolidate from current six platforms to just two that will support multiple engines and body styles, just like that on VW’s MQB platform. As much as 80 percent of the parts can be shared among different upcoming models, this will prove to be very efficient and cost effective in the future.
With the first SUV book closed, Tata Motors will no doubt double efforts in pushing Utility Vehicles sales in India. Here, the home-grown carmaker has a strong four-model range that includes the Hexa, Safari Storme, Sumo Gold and Aria. The Sumo Gold caters to taxi buyers, generally.
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Also see: Tata Motors future dedicated sub-brand emerges called ‘TaMo’