While Maruti has its Nexa division, now Tata has announced its own TaMo sub-brand. Additionally, Tata seems to have far bigger plans for this brand than Maruti does for Nexa. However, Tata will not have separate showrooms for TAMO products, unlike the Nexa dealerships atleast for now.
Currently, Tata Motors focus to improve the quality of its entire range of vehicles. To do this, the company had set up technical centres in India, UK, Italy and Korea. The home-grown brand is trying to combine European technology with India’s frugal engineering techniques to offer ultimate cars at competitive prices. With TAMO, the brand will inject its new vehicles in every possible segment. A 2-seater, mid-engined sportscar will be the first offering.
Furthermore, the new sub-brand TaMo will provide mobility solutions and innovations. This means all-new vehicles from Tata Motors which lacks attention from the buyers, will be placed under the TAMO brand. This includes sportscars, premium vehicles and in the future, vehicles with alternative propulsion methods (hybrid, electric, air-powered and maybe even fuel cell equipped).
The TaMo will bring in low-volume, low-investment cars in India, keeping in mind low cost of ownership, clean drivelines and a modular architecture. The company also announced that the number of platforms from the current six will be reduced to just two. This will prove to be very efficient and cost effective in the future.
First of these platforms is the AMP (Advanced Modular Platform) on which the Tiago, the upcoming Kite 5 and the Nexon are based on. While a revised version of the AMP will underpin the future vehicles from TAMO, like the X451 premium hatchback and possibly a premium sedan. This second platform will see the introduction of bigger and more powerful versions of the Revotorq diesel and Revotron petrol engines.
Even the premium SUVs, codenamed Q501 and Q502 are said to be sold under new TaMo sub-brand. But both these SUVs won’t be based on the AMP underpinnings. Instead will get a modified version of the Land Rover Freelander 2’s LR-MS platform. The Q501 will compete with the Hyundai Tucson and Honda CR-V. While the bigger Q502 will rival the likes of the Toyota Fortuner and the Ford Endeavour.
The X451 premium-hatchback will compete with like the Honda Jazz, Maruti Suzuki Baleno and the Hyundai Elite i20. Other premium sedan that Tata Motors is reportedly working on, will rival against the Hyundai Verna, Honda City and Maruti Suzuki Ciaz.
Checkout more pictures, and a video after a jump.
To read more about Tata’s Performance sub-brand, Click here
GALLERY: Tata Motors’ AMP (Advanced Modular Platform)