Home-grown car manufacturer, Tata Motors has silently stopped the production of Tata Aria at its manufacturing plant in Pune, Maharashtra. The replacement set-up for the Aria is the new Hexa Concept, unveiled at the Geneva Motor Show in March-2015.
According to our good friends at MotorBash, Tata Motors has not manufactured a single unit of Aria this-month. Even last-month in August, the company hasn’t produced a single unit of Aria, which means the first unsuccessful premium product is discontinued from the market. Tata Motors has given-up ‘Aria’ moniker after a long struggle to keep it floating.
In terms of sales, Tata Motors has produced 16 units of the Aria in July-2015 and produced a total of 60 units this financial year, in comparison to 1136 units manufactured last year till September-2014. Reportedly, the company managed to sell only 3 units of flagship Tata model in September-2015 collecting the total sales tally for this financial year to 112, in comparison to 1001 units in the same period last-year.
Tata Motors unveiled the Tata Xover (pronounced crossover) at the 75th Geneva Auto Show in the year 2005 and the company had high expectations from this crossover. It has been launched as the Tata Aria in 2010 and most of its body design remained unchanged on the production model except for the grill, headlamps and minor cosmetics.
The company had worked hard for the Aria project with unseen level of progress in departments of quality, features, technology and driving experience. However the efforts to make it work have proved useless as the biggest problem with this crossover was the pricing. Tata Aria is so far the costliest car in the Tata’s line-up and that disadvantage made Aria the least and slowest seller in the Tata’s line-up.
Now the second generation Aria is coined Hexa, it remains to be seen how well this new strategy works in favour of Tata! This segment is currently being ruled by Toyota Innova and Mahindra XUV500, hence these 2 will be the prime competitors for the new Hexa.
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