News has come that Aprilia will be pulling the plug on one of its better known products sold here, the SR 125. This comes as a surprise given how the SR badge has brought some much needed sales for the company during the last couple of years. The Piaggio-owned company will now continue selling it’s elder sibling, the SR 160 here.
According to the company, the reason for the sudden phasing out of the SR 125 comes from the competition that exists within the Aprilia brand. At present, Aprilia have two representatives in the 125cc segment, namely the SR 125 and the Storm 125. There is not much of a price difference between both which resulted in almost identical sales numbers for the two in addition to similar specifications.
Thus, Aprilia would want to place a premium for the SR badge here and in turn sell the Storm 125 as a cheaper offering. It is to be noted that the SR 125 is one of the most expensive 125cc scooters around, which at present comes at a price of Rs.92,715 (ex-showroom, India). Aprilia will also be bringing the SXR 125 maxi-scooter here soon, which would result in increase in competition within the brand in a similar segment.
The SXR 125 is completely a different looking product and Aprilia would want to cash in on it by making some space. Both the SR 125 and the Storm 125 come with the same 124cc, air-cooled engine, which will also be added to the SXR 125 later on. This engine makes 10 BHP of power and 9.7 Nm of torque.
The SR 125 was once Aprilia’s cheapest offering here and had attracted a lot of initial demand due to the product being more affordable than the SR 150 back in the day. However, the launch of the Storm 125 did reduce it’s sales by a bit and now it seems that the days of the SR 125 are numbered. Aprilia will still have the legacy of the badge on the SR 160, which will now be marketed as a premium performance-oriented product once it’s 125cc sibling bids adieu.
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