New Suzuki Alto to be renamed Suzuki Celerio

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    suzuki-celerio-concept-india-exterior-view
    Suzuki Celerio

    Maruti Suzuki being the No.1 passenger car selling brand in the Indian market had launched the Alto way back in 2000. Although after modifications to the initial model and also getting new-generation models such as Alto K10 and Alto 800, Alto has managed to retain its spot of being the No.1 selling car in the Indian market since its launch. Alto has been sold across the globe with various names and models. A-Star, Alto and Zen are being sold under Alto and Celerio badges in different countries.

    Recently Suzuki had showcased A-Wind at the Thai Motor Show which was almost near to its production version. In order to keep a single name, Suzuki is now all-set to replace the name ‘Alto’. It would be replaced by Celerio from the next-generation Alto (YL7). As per the reports obtained, Tony Devers, General Manager, Suzuki Australia said “the benefits of the free-trade agreement have a chance of reducing the Alto’s current price there.”

    Suzuki is sure that the new name wouldn’t affect their sales chart globally. Maruti Suzuki manages to sell 25000-30000 units of Alto (in the form Alto K10 and Alto 800) every month. Globally Celerio would replace the current Alto and Splash (Ritz) whereas in India the current Alto would be continued along with the upcoming Celerio. However in India, Maruti Suzuki would replace the Zen Estilo and A-Star with the new Celerio, due to the fact of both the cars not obtaining the required decent sales in the Indian market.
     
    Check out more pictures, after a jump.

     

    Also see – Suzuki A:Wind Concept previews next-gen Maruti A-Star, production to start in 2014

     

    suzuki-celerio-concept-india-interior-view
    Suzuki Celerio – DashView
    suzuki-celerio-concept-india-front-view
    Suzuki Celerio – FrontView
    suzuki-celerio-concept-india-side-view
    Suzuki Celerio – SideView
    suzuki-celerio-concept-india-rear-view
    Suzuki Celerio – RearView