Mercedes-Benz introduced ‘Merconomics’ in India

Mercedes-Benz India has recently introduced ‘Merconomics’ a comprehensive set of measures to further enhance affordability and customer delight. ‘Merconomics’ includes measures that enhance affordability during purchase of a Mercedes-Benz and makes the Three Pointed Star closer to reality, for fans and admirers of the brand.

Apart from this, Mercedes Benz India has also refined the Start Lease options with customized leasing options like zero down payments, low rentals and fixed monthly costs besides additional line of credit and easy upgrades every three years.

The company is well aware of the fact that there are many Indians who aspire for larger and more luxurious cars but shy away from company showrooms due to the fact that simple and affordable financial solutions are still not being offered by many manufacturers.

Banks charge high rates of interest and hence are not a friendly solution to the problem. The launch of Merconomics clubs easy finance options along with low cost of ownership aspect for customers is aimed at reducing this problem. Thus, the company expects to see more customers into company affiliated showrooms in the future.

 

Also see Mercedes-Benz launches mobile-optimised website in India