India’s premier luxury automaker, Mercedes-Benz India became the first automotive manufacturer to launch a Mobile-optimized Website in India. The website http://m.mercedes-benz.co.in can be accessed through your latest Android or Symbian phone as well as other mobile devices with internet access. With optimized interface, easier navigation and features such as a full-screen viewing, bookmarks and downloads.
Mr. Manas Dewan, General Manager, Corporate Communications & Strategic Planning, Mercedes-Benz India Ltd elaborated, “The mobile website reflects the contemporary nature of the Mercedes brand. Our mobile optimized website will ensure that customers and enthusiasts of the Mercedes brand can enjoy far greater levels of interactivity as compared to any other manufacturer in India. Features like– fast browsing, video and flash content, easy navigation and enhanced interface will further enhance browsing experience”
With the advent of 3G technology, more and more mobile phone users are now able to access the internet while on the move. Mercedes’ initiative is in fact laudable as the number of smartphone user in the country is growing rapidly. It is definitely a wise decision on Mercedes’ part to cater to the millions of mobile phone users.
The new website will be faster compared to the sluggish flash sites of the past. Also expect other auto manufacturers to follow on Mercedes’ footprints and the mobile bandwagon in India will surely welcome this. Now, with the new website up and running smartphone users will now be able to find all the Mercedes Benz models offered in India at a touch of a button or just a ‘touch’.
Customized for mobile viewing, the website presents a summary of the brand’s corporate website, which is designed to function like a virtual car showroom with information on product highlights, technical data, picture galleries, pricing and details on local service centers.
Users can now browse images and technical specs of all the models on offer. Prospective customers can now contact dealers, request a brochure or even ask for a test drive via their mobile phones. Soon the mobile specific website will also be included with a direct link to the main website as well.