- National Premier – GLA, CLA45 AMG
The much awaited Auto Expo 2014 is all-set to witness ultimate luxury experience from Mercedes-Benz India. With the successful launch of the New S-Class Mercedes-Benz India is geared up to take forward its ‘Year of Excellence’ by unveiling the dynamically styled Concept GLA and CLA45 AMG at the 12th edition of the Auto Expo. Focusing on Excellence, Mercedes-Benz India will also launch the M Guard, increasing its portfolio in the niche armored luxury car segment in India.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented; “Auto Expo 2014 is a much awaited event in Indian Automotive Industry and we are all set to bedazzle our customers with excellence. The Mercedes-Benz pavilion will be a perfect embodiment of modern luxury, high performance, innovative design and exemplary safety which are synonymous with our brand promise ‘Best or Nothing’.”
For racing enthusiasts Mercedes-Benz will showcase the Mercedes AMG PETRONAS F1 team car, which won the podium in the 2013 Indian Grand Prix.
Mercedes-Benz takes Auto Expo across nation with a unique customer interface:
In a first of its kind initiative, fans can place requests for a LIVE demo of any car or elements in the pavilion and on-ground promoters equipped with GoPro cameras will fulfill their requests. This is powered by twitter #mymerccam. This demonstration will also be streamed live on Mercedes-Benz India’s official YouTube Channel. Further, Mercedes-Benz will showcase a virtual tour of the Mercedes-Benz India pavilion. This shall ensure that Mercedes fans across India can experience the Auto Expo pavilion and cars in comfort of their homes.
The Mercedes-Benz Pavilion will be situated in Hall 15 of the Auto Expo. True to its brand promise ‘Best or Nothing’ the Mercedes-Benz pavilion will be a culmination of style, elegance and adrenalin pumping products.