Mercedes-Benz India today announced an upward revision of the price of its entire model range effective from 22-January, 2015. The quantum of price increase would be up to 4%, varying across the model range. The end of the excise duty cut on 31-December, 2014 was instrumental in the price revision of Mercedes-Benz products.
Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz India offers the ‘Top of Pyramid’ products for its discerning customers, creating more value to the total cost of ownership. The excise duty cut was of much relief to the automotive sector in general and luxury cars, in particular. However, the end of excise benefit left us with no option but to pass on the additional cost to our customers. Mercedes-Benz India is on a strong growth curve with a clear focus on maintaining a profitable and sustainable growth. We want to maintain our premium brand positioning in the market and sustain the strong foundation which we have created for the brand in India.”
“Despite the price hike, the smart financial solutions from Mercedes-Benz Financial Services like ‘STAR Agility or STAR Lease’ are specially curated for our customers. One of the new highlight offerings will be the unmatched interest rate of 9.99% for New Generation Cars customers. These solutions will provide benchmark value proposition, enabling a hassle free purchase, while our service programmes like Star Care, Star Ease and On Road Assistance programmes, will enhance the customer’s overall ownership experience.” Mr. Kern further added.
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