In the wake of meeting some accomplishment with the Dzire Tour – a stripped down base variation of the more established Dzire, now off the sales, Maruti now plans to push the Ritz sales in the taxi market with a model that will be known as the Ritz Tour. This car will be none other than a Ldi rendition of the auto which offers a power steering and AC. This car will be pushed in taxi-cab aggregator organizations like Ola, Uber and in Mumbai taxi-cabs.
The Ritz sells about 2,800 unit every month. Keeping in mind that figure may no where be termed as terrible, it is still the minimum sales for a Maruti car in the nation. With the Dzire Tour accomplishing sales of 2,500 – 2,600 units every month, Maruti would like to build the volumes of this hatchback. Maruti is soon wanting to launch a diesel Celerio which will likewise incorporate a taxi market variant too.
Maruti Suzuki is redoing its dealership network in India these days. On one side it is concentrating on upgrading the client experience and setting up dealerships solely for its available and forthcoming premium cars. On the other side, it is looking to focus on the lucrative taxi portion.
The company has entirely chosen not to give the Ciaz for business use as extravagance taxi-cabs even in the wake of being approached by substantial aggregators. Maruti appears to be clear with their center of keeping up the picture of its premium car by restricting its sales to private purchasers.
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