The South Korean car manufacturer, Ssangyong which is owned by Mahindra has launched its first vehicle, the SsangYong Rexton in October-2012. At present the company informs that waiting period of Rexton is 4-8 weeks, and bookings have reached 1,300 units by December-2012. The Rexton is sold across the bigger cities of India through Mahindra’s widely spread dealership network.
The Rexton SUV is produced from the company plant in Chakan and has been such an instant hit from the time it was launched so much so that it has lead to long waiting periods. The company also handles the after sales service for the Ssangyong Rexton although the SUV maker does have separate sales and service personnel to handle Ssangyong products.
Although the value price at which the Rexton has been positioned at, Mahindra is sitting on a strong order book comprising of 1,300 bookings for the luxury SUV, Mahindra’s most expensive product sold in India ever. To meet the high demand for the Rexton, Mahindra plans to assemble 500 units of the SUV in January 2013. Mahindra is targeting yearly sales of 5,000 units for the Rexton SUV.
Speaking on the same Mahindra & Mahindra chief executive- Automotive Division Pravin Shah told reporters –
“We expect the production to go up by at least 500 units in January. This will bring down the waiting period for the vehicle to an extent. The demand for SUVs like Rexton, Quanto and XUV continues to be good. We have seen production going up… We increased Quanto production in December and see that happening in Q4 also so that the waiting period for the customers comes down.”