Mahindra has announced it will launch it electric car Reva in the European market by the next-year. To mark the end of the “Mahindra Reva Goodness Drive” during which 3 Mahindra e20s were driven for a distance covering 5300kms and 52 locations. In a press briefing at the completion of the event Jagan Kurian, Vice President (Sales and Marketing) Mahindra Reva Electric Vehicles Pvt Ltd said, “Europe is a very interesting space for us, we are looking at launching our products sometime in calendar year 2016 in European market”.

mahindra-reva-electric-car-european-market-001

He further added, “We see a product space there, we are looking at the ecosystem which is evolving, and we feel Europe to be the better place to be in 2016.”

With the rising concern about global warming electric cars are sure to be in great demand. The statistic reveal that at present about 30 percent of all the cars sold in US, Europe and China are electric, and about around 8 to 9 percent in Japan, while the balance one per cent is rest of the world.

mahindra-reva-electric-car-european-market-002

At present the Reva Bengaluru plant manufacturers about 30,000 vehicles, which according to Kurian is a good number to satisfy the demands of European market.

When asked about its presence in the local market, Kurain said, “at present Mahindra Reva, is available in eight major cities in India, including Mumbai and Bengaluru, would be looking at other regions by mid of next-year. Frther added saying “We are looking at a few markets and are talking to local governments… local tax structure is very important for this product…”.

mahindra-reva-electric-car-european-market-003

Arvind Mathew Chief Executive Officer Mahindra Reva, pointed-out that the major concern for electric cars in India is the lack of charging facilities. He said, “Delhi, Bengaluru, Mumbai, Chennai – all these cities need charging infrastructure, and also along major corridors like Mumbai-Pune, Delhi-Jaipur, just like gas stations.”

 
To read more on Mahindra-Reva, Click here

 

Also seeAll-Electric Mahindra Reva e2o 4-door version caught testing

 

Source: ET Auto

 

SHARE
Previous articleBharathAutos Turns 5 Years Old Today
Next articleSuzuki Vitara S Unveiled – 2016 Delhi Auto Expo debut in India likely
"Hi I am Yusuf. An Automobile Engineer by academics and Design Engineer by profession. I have been obsessed by cars and bike ever since I was a child and would love to assist my father whose favorite pastime was to repair car or bike engines, fix electric motor, power generators, etc. in short.... almost everything. As I grew my passion for cars and bikes grew in multi folds, so much so that I pursued a course in Automobile Engineering as for my graduation. I love to keep myself updated about the latest trends in automobiles, the new technology used not just in the latest cars and bikes, but also the latest trends in manufacturing them. BharathAutos gives me a perfect platform where I can get the latest updates in the automobile industry and also to express my views about upcoming vehicles and also the news in around the existing cars and bikes."