Mahindra and Mahindra have launched an upgraded version of its Thar off-roader, priced at Rs 6.75 lakh (ex-showroom, Mumbai) on 15th May 2012. The upgraded Thar is now called as the “New Cool Thar” by Mahindra. The car is now equipped with a factory-fitting air-conditioning system. The Thar is available in BSIV 2.5-L 105bhp CRDe and BSIII DI engine variants.
Mahindra also showcased a new customised variant of the Thar AC replete with an electric winch, snorkel, roll cage, expedition carrier, custom-made front bulbar and roll cage amongst other features to boost its off-road capabilities, called the Thar Expedition.
Speaking on the occasion, Vivek Nayer, senior vice president – marketing, automotive division, Mahindra & Mahindra Ltd. said,”We are always responsive towards evolving customers’ needs and the launch of the New Cool Thar (AC) is a step towards giving our customers utmost comfort while they navigate through challenging terrain.”
Furthermore, Mahindra took the opportunity to unveil its Adventure calendar for the upcoming season, which kickstarts from June-2012. Mahindra Adventure will unleash a series of events throughout the year, categorised as Great Escapes, Challenges and Multi-day Escapes.