Mahindra Two Wheelers Ltd. recently launched its new television commercial for its popular motorcycle, the Mahindra Centuro. It is an engaging sequel to the Centuro launch film released last year featuring the same macho, tough, confident Centuro man.
The new campaign showcases the sensuous girl’s second attempt at trying to get to him; only to be thwarted by the Centuro’s unique advanced features like the internationally patented Anti-Theft Alarm (with Engine Immobilizer) operated by the encrypted Remote Flip Key.
Speaking about the campaign, Sarosh Shetty, Vice President – Marketing, Mahindra Two Wheelers said, “Our highly impactful launch communication campaign last year had generated high consumer demand for the award winning Mahindra Centuro. Developed as an interesting sequel to the original launch film, this new television commercial further accentuates the core values of being macho, tough and confident that one expects from the Mahindra brand.”
He added, “it also brings alive the unique features that customers loved in the Centuro, namely its differentiated styling, the Anti-Theft Alarm and Remote Flip Key. The unique twist in the engaging story line is sure to grab the attention of viewers.”
The new television commercial is aimed at highlighting the differentiated brand positioning and building familiarity with the innovative features of the Centuro. It reinforces the solid and masculine imagery of the bike built by the launch advertising campaign. The new television commercial features a woman trying to steal the Centuro with a duplicate key when the alarm gets triggered and she is confronted by the tough Centuro man, thus creating an interesting story around the brand.
Commenting on the new television commercial, Robby Mathew, National Creative Director at Interface Communications said, “The Centuro with its golden ribs and masculine body lines is arguably the best looking bike in its segment. Hence the concept of ‘desire.’ And what better concept than desire to bring alive the bike’s techy flip key and anti-theft feature. Sunidhi Chauhan’s voice is the icing on the cake.”
Also see – Mahindra Two-Wheelers at 2014 Auto Expo