Lamborghini Urus SUV - FrontView

While Lamborghini is still decided whether to build a sedan or a production version of the Urus SUV, it seems to be leaning towards that latter. In a recent interview with Maurizio Reggiani, Lamborghini’s R&D director, Automotive News Europe learned that Lamborghin believes that the SUV segment is the right one.

“It has the biggest growth potential and the highest emotion,” CEO Stephan Winkelmann said. “We are investing in profitability.”

Reggiani said that the brand’s top engineers have their work cut out for them for the next four to five years. He further added “We were given a very challenging target: Make the production Urus the best-performing and lightest vehicle in its category. This is forcing us to think outside the box. We envisage a start of production no sooner than early 2017.”

He also said that the Urus, if approved, will be built on Volkswagen Group’s SUV platform, known as the PL73, which will also provide the architecture for the next-generation Audi Q7, Porsche Cayenne and V-dub Touareg. Target weight for the Urus is to keep under 2,000 kg, making it one of the lightest luxury SUVs out there.

Lamborghini Urus SUV - RearView

No powertrain details have been released but a 600-hp V8 is most likely the choice. Lamborghini expects to sell around 3,000 units of this beast all over the globe include China, USA, Europe, Russia and the Middle East as its key markets.

Remember Lamborghini isn’t new to SUVs as the super car maker did produce the prehistoric looking LM002 SUV in the nineties. At present the company is not alone, other brands like Bentley and Maserati also have shown interest to launch their own luxury SUVs soon, to repeat the success of Cayenne which composes almost half the sales for Porsche.

 

Also seeLamborghini Urus SUV Concept images leaked, just before its Beijing debut

 

See more pictures of Lamborghini Urus SUV –

 

SourceAutoNews