KTM India is looking forward to make its presence felt in tier-2 and tier-3 cities as well, by which it will increase the number of outlets here to 500 by 2019. The increase in demand for premium motorcycles in recent times have prompted the company to take it’s step.
KTM, which undoubtedly has a massive fan following, here holds an enviable 80% share in the premium sports bike segment, according to reports. With increase in the number of outlets in the next couple of years, demand could also grow by which sales may also see an increase. The company has just surpassed the 1 lakh+ sales figure a couple of months ago, for which it took slightly move than 4 years.
Since it entered the Indian market, with the help of Bajaj Auto, it started off with a mere 32 outlets in bigger cities. The number of outlets have increased dramatically over the years, which stands at 325 today. The company has launched many exciting and feature loaded bikes which gander been successful over the years. This lead to the company gaining the title of “India’s fastest growing sports bike brand”.
Earlier this-year, KTM gave its entire range of motorcycles a mid-cycle refresh in India. The company also launched the sporty Duke 250 in February, which fits between the Duke 200 and 390. The current crop of motorcycles starts with a range of ₹ 1.43 lakh (ex-showroom, Delhi) for the Duke 200 to ₹2.25 lakhs (ex-showroom Delhi) for the Duke 390 and RC 390.
A report by our good friends at MotorBeam claim that, as per their conversation with a KTM official they have confirmed that the company won’t launch any bigger KTM bikes in India, neither they will launch a Husqvarna brand nor a twin-cylinder motorcycle anytime soon. Also launching a motorcycle via the CBU or CKD route will make less sense, owing to higher costs.
In the second innings, KTM India started with the launch of new 2017 Duke 390 in February, and the second-generation RC twins are scheduled to launch early next-year while the Adventure based on 390 will be launched in 2019. Bajaj Auto’s Chakan facility is the global production hub of the low displacement KTMs, and produces 8 models (4 Dukes and 4 RCs).
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