The country’s second largest carmaker Hyundai India plans to add 300 rural sales outlets within the next two months as it gears up to launch its 800cc HA in India by November , 2011 and will price it below Rs. 3 lakh. The Hyundai new small car HA is being positioned heavily for the rural markets and will directly compete with the Maruti Suzuki Alto. Hyundai’s sales network will reach 1000 after the opening of these new outlets. The company has standard 325 dealerships in cities.
“We have already put in place 700 rural sales outlets and plan to add 300 more in the next couple of months. These are physical locations built with a small investment and are not the standard brick and mortar model. These will help us get closer to the customer with our executives conducting car demos, test drives and also small repair requirements. The typical size of a rural showroom is 900 sq ft. About 150 of these showrooms also have their own service workshops measuring 2,000 sq ft,” Arvind Saxena, director (marketing and sales), Hyundai India, said.
Also see – Spied – 2012 Hyundai HA/H800 in Korea
Source – MyDigitalFC
Rendering Courtesy – IAB