India’s leading two wheeler maker and the world’s largest two wheeler maker by volumes, Hero MotoCorp is aiming to further strengthen its grip in the Indian two wheeler market by making an entry into the low-cost bike segment. This gives an indication that the company wants to get a fair amount of grip in each and every bike segment. In recent past HMC collaborated with Erik Buel Racing in order to manufacture performance bikes in the times to come. They further collaborated with the AVL engine manufacturers to produce their own engines.
Currently, the low-cost bike offering from the Hero MotoCorp is the Hero CD Dawn which is available for a price of Rs. 34,500 only. As per the sources, the company is aiming to further reduce the price range and produce bikes that would be priced somewhere in the range of Rs. 20,000 to 30,000. This step taken by the bike manufacturer could turn out to be a major force in driving the company towards more success.
According to the surveys conducted by Hero MotoCorp, has identified that there is a very big group of buyers who desire to own a bike that would cost in the range of somewhere between Rs. 20,000 and 30,000. However, HMC needs to tackle few problems before it implements its plans. They have to see if they would be able to achieve the desired pricing as the costs incurred for the production and launching of bikes at the current cost bracket are constantly rising. It now needs to be noticed whether this new anticipated model from HMC changes the commuting scene in the country’s bike market.
If you remember last year, we reported about TVS Motors aiming to introduce Rs. 25,000 motorcycle, making it the cheapest motorcycle in the country and therefore, the coming days could see a lot of action in a segment that has been relatively quiet, the bike manufacturer’s like Bajaj Auto & TVS Motors will also join the race in these low-cost bike segment.
Also see – TVS Motors low-priced 100 cc bike soon!
Source – TheHinduBusinessLine