Ford to re-entered Sri Lankan market with Figo

Ford Figo

After the Tata Nano, Ford Figo will be the next car India will export to Sri Lanka. The American automaker will sell the Figo, through its exclusive dealer Future Automobiles. Ford says the demand for cars, similar to other South East Asian countries, will rise in Sri Lanka. It sells the Ranger, Everest (Endeavour), Focus and Fiesta exported from Thailand and Europe. The government levies huge import duties due to which, the Focus has been priced at an astronomical Rs. 40 lakhs.

Back in 2007 Ford had pulled out of the country due to poor demand for its products. In its second innings, it hopes the improving Sri Lankan economy will have a good appetite for Ford cars. A sale is predicted to catch up next year and it hopes to capture 15% market share in the next few years in all segments it is present in.

Last year Ford said it will export the Figo to 48 countries including African countries and the Caribbean islands.

Also see – 2011 Ford Figo 1.6 in the Works