American car manufacturer, Ford India has re-opened bookings for all urban SUV Ford EcoSport variants. The fantastically styled new compact SUV, which is brilliantly packaged and is being offered at a great price has been a runaway success for Ford in India. The company claims that it has delivered 50,000 units of the EcoSport and considerably reduced its waiting period.
Ford EcoSport has received an enormous response since its launch and the company’s factory however, had a relatively small production capacity and could not match the demand. This resulted in long waiting lists (8-12 months in the case of some variants), following which Ford was forced to stop accepting any more bookings.
While it was unable to deliver cars, the company raised the price of the EcoSport more than once, without offering price protection to its customers. The company had even asked customers to opt for other models on which it was offering discounts. As an alternative, it was offering a full refund of the booking amount upon cancellation of bookings.
Commenting on the same, Mr. Vinay Piparsania, Executive Director of Marketing Sales and Service at Ford India –
“Ford India’s game changing SUV EcoSport is aimed squarely at delighting discerning customers in India by offering more than they expect. With 50,000 EcoSports delivered, we have significantly reduced the waiting period and are pleased to extend the opportunity to book the Ford EcoSport to more customers.”
Refresher – Ford EcoSport is available with three engine options including a 1.5-litre petrol, 1.5-litre diesel and the revolutionary 1.0-litre EcoBoost. Of the three, only the 1.5-litre petrol will be offered with an optional automatic gearbox, whereas the others will only be available with manual transmission. Price of the EcoSport starts at Rs. 6.21 lakh (ex-showroom Delhi), a price that makes it cheaper than both the Renault Duster and Nissan Terrano by a big margin.
Also see – Ford Ecosport now gets DRLs as optional