Be it a multi-brand workshop or your trusted mechanic, Ford customers in Delhi will now be able to experience the safety and quality of Ford Genuine parts even outside its dealership network.
Aimed to enhance the convenience and peace of mind of customers, Ford India recently appointed ‘Eminent Auto Parts’ as its exclusive distributor for Ford Genuine Service parts in Delhi.
“With a manifold increase in our customer base, retail distribution of Ford Genuine service parts is a right step at the right time,” said Nigel Harris, president and managing director, Ford India. “The launch in Delhi is a first step in this journey and will ensure that Ford genuine spare parts are available to our customers more conveniently than ever – be it multi-brand workshops or their trusted mechanic.”
Taking the ownership experience forward to other markets, Ford plans to expand the retail distribution network to Karnataka, Maharashtra, Tamil Nadu, Kerala and East of India.
“While we gradually ramp up our service presence, we want to ensure that genuine Ford spare parts are never far from a customer’s reach. Ford Genuine Parts will guarantee continued quality, safety and convenience to our consumers.”
Located at 10/58, Kirti Nagar Industrial Area, New Delhi, Eminent Auto Parts will reach out to all retailer and independent repair shops apart from increasing customer’s access to competitively-priced, high-quality Ford parts in the Delhi region.
Customers visiting Ford’s dealers and workshops, on the other hand, will continue to reap benefits of service innovations like Happy Pockets. This important initiative ensures low cost of ownership by allowing Ford car owners to avail and experience service offerings starting at just Rs. 2,199.
Performed by Ford-trained technicians, using genuine Ford parts and high-grade semi-synthetic engine oil plus special Ford tools and equipment, Happy Pocket Service is among the price leader offering for scheduled service.
Over-the-counter availability of Ford Genuine Parts will also add to the existing customer focused initiatives by Ford, such as parts at sub assembly levels for repairs, pan-India Roadside Assistance, 90 minute-Quick Service Bays, Mobile Service Vans, Vehicle report card and Quick Lane centre in addition to the Happy Pocket Service.
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