Ford India has had to take on more worries than ever before, after three distasteful ads created by its ad agency – JWT India – were uploaded online but now come up with a page not found search result.It appears that the unapproved ads were uploaded on advertising website adsoftheworld.com, by a division within JWT India that caters to Ford’s account.
The ads showed celebrities like Michael Schumacher, Silvio Berlusconi and Paris Hilton with other people bound and gagged in the Figo’s boot. Tagged “Leave your worries behind” and designed to promote the Ford Figo’s spacious boot, the ad campaign distastefully show women in demeaning poses with sexual feeling all loaded up into the car’s cargo area.
Former Italian Prime Minister Silvio Berlusconi is featured in one the ads, grinning over the trio of bound women in the trunk of the car. Paris Hilton meanwhile winks at a similar situation with the Kardashian sisters. Our favourite however, would be the one with Michael Schumacher giving his signature smirk with Vettel, Hamilton and Alonso all gagged up.
In light of a public query, Ford India has responded to IndianCarsBikes regarding the crude, politically-incorrect ads:
“We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.” – Ford India
Negative feelings aside though, you’d have to admit that it’s a clever, funny and sexy campaign that’s caught in a classic case of being in the wrong place, wrong time. Had the ads been released anywhere else, and not in India with its current sexual crime troubles, they’d be seen in a completely different light. What do you think? do leave a comment below?
Check out other 2 pictures below the jump.