Italian automaker Fiat India will no longer sell cars through Tata dealerships. Instead, Fiat has now announced that they will be opening 20 independent dealerships in the next 18 months. In addition, they will also open two boutique ‘cafes’ in Pune and Delhi which will highlight the Italian genes of the brand.
We hope Fiat grabs the opportunity to offer customers a different and uniquely Italian experience at their independent dealerships – they’ve certainly got the products to draw in the customer; now is the time they can work on improving every other aspect of Fiat ownership.
Last month, Fiat sold just 1069 cars whereas Tata Motors’s managed to sell 16,829 cars. With a new distribution network and new models set to be launched in 2012, Fiat has one of its biggest chances of comeback in the highly competitive Indian car market.
Fiat will also launch new models in the coming 2 years with a new small car a CBU models.
“Fiat cars will now be sold separately and independently. Also, we are opening two Fiat cafes, one each in Delhi and Pune, for promoting the brand by bringing ‘Italian-ness’,” Rajeev Kapoor, President and CEO, Fiat India, said.
Also see – Fiat India to open separate showroom in India by mid-2012