Some days before, it came in news that Bajaj is going to introduce its Boxer brand again in India. (After publishing the news by national publication). In India, Boxer was a popular model for Bajaj Auto of 100 cc till 2004 when its production was stopped. Therefore, the speculation was of introducing another model of 100 cc. In some of the blogs, 125 cc Boxer is also speculated. But the shocking news is that the Bajaj Auto is going to launch a 150 cc Boxer model. Believe it, this is news with proof. I am not just speculating here. Managing director of Bajaj Auto, Mr. Rajiv Bajaj mentioned the plan of re-launching Boxer brand as a utility brand in India to NDTV Profit channel. This time this model of Bajaj Auto will be with 150 cc engine. Details of features of Boxer model for India includes its 150 cc engine at a price of around Rs.40000/- and it is a utility brand of the Bajaj Auto.
One of the sports model Bajaj Auto is Pulsar which is a market leader in the India in the category of sports bike and cover almost 50 percent of the market share. Similarly, Bajaj Discover is a commuter brand of Bajaj Auto. It is a best seller bike and strong contender of its category that is Hero Honda Splendor. Today, utility bikes were almost nonexistent in the India. Bikes such as TVS Max 4R 100 cc and Hero Honda CD Dawn 100 cc are available in the market at a price of Rs. 40000/- but they don’t have significant sales. According to Mrs Rajiv Bajaj, a bike can be qualified as a utility bike if its engine is capable of performing like a workhorse, for instance, can carry heavy goods such as milk cans, farm produce etc… Or carry three adults. Therefore a 150 cc engine is used in the Boxer.
The Discover and Pulsar covers 70 percent of the total sales of motorbikes. In the category of domestic sales it is around 85 percent because in the category of export Boxer brand is also introduced. According to my own anticipation, this number should hold in February which is 10% fewer days and sales are going forward. It is expected that in March sales will definitely increase because 2 initiatives are ruling out in the month of March and they are new Discover will be available in the market place and 130 new dealers of motorbikes will be operational.
Source – Velociti Magazine
