Aston Martin Rapide a four door sports saloon, was introduced in early 2010 was unveiled at the 63rd Frankfurt Motor Show. Aston Martin Rapide opened up a brand new segment in the luxury limousine market. Almost all major supercar manufacturers contemplated one and Lamborghini (Estoque), Porsche (Panamera) and Maseratti Quattroporte. But now the British automaker is cutting production of the Rapid, which is priced at Rs. 2.15 crore (ex-showroom, Mumbai). Production of the Aston Martin Rapid will drop by 25 cars per week, making it to 1250 vehicles being produced every year. This is a significant drop from the earlier planned 2000 cars per year.
Aston Martin has closed down its manufacturing unit in Austria which had been started in collaboration with Magna Steyr. The company has decided to move the production of the Rapide to its Gaydon factory instead. This would mean Aston Martin will lose close to £10 million as a result of the premature termination of the Magna Steyr deal. Still, since Aston has finally decided to terminate the deal with Austrian company, it seems, the losses had hit the critical level it was rather more feasible to close the plant down.
The world famous sports car maker recently stepped into the Indian market. The response has been quite positive as ‘Infinity Cars’, the Aston dealership in India had already clocked almost 20 bookings before the cars were actually launched in the country. Except for the Cygnet small car, all other models from the Aston Martin range are available for Indian buyers. The ultra-exclusive Aston Martin One-77 is also on the list and costs a stratospheric 20 Crore rupees.
Also see – Aston Martin Finally Arrives in Indian Soil
More pictures of Aston Martin Rapide 4 Door Coupe –
Source – Autocar