Mahindra & Mahindra Ltd. showcased its widest ever product portfolio displaying 27 vehicles from Mahindra, SsangYong, Mahindra Reva, and Mahindra Navistar brands during the 2012 Auto Expo held at Dehli. Mahindra Navistar Automotives Limited (MNAL) also marked its presence with its new customised truck applications at the event.
MNAL’s line-up at the Expo included MN25 (6×4) Transit mixer, MN25 Refrigerated van, MN31 Bulker, MN31 Haulage Tipper, MN25 HD Tipper and Tourister 32-seater CRDe Bus refresh. Dr. Goenka and Nalin Mehta, Managing Director, MNAL introduced these vehicles at the mega show.
Talking about how Mahindra Navistar is dedicated to its customers, Nalin Mehta, said, “The new integrated solutions that Mahindra Navistar has launched at the Auto Expo 2012 will further strengthen our brand promise of ‘Outperformance’. The trucks, nearly 3000 of which are on the roads and have clocked more than 50 million kilometres across the length and breadth of the country, are already helping several customers earn more through better turnaround time and through benefits of the efficiencies that have accrued through a superior cabin and sturdy aggregates. The new applications will add a new dimension to this success story. This will be supported by a 940 touch-point strong service network, which has been put in place in a relatively short span of time.”
The manufacturer presently has a network spread across the country, which comprises 48 dealerships. The company is looking to add 52 more dealers in the come 1-1½ years in order to raise the total number of domestic dealerships to 100. Along with these, the company has also set up a network of 940 touch-points, which include 24×7 NOW Expert assistance on-call, 208 authorised service centres, and 658 roadside assistance points. These are based at the most frequented routes in the country, so that trucks can be serviced easily in case of breakdown.
While commenting at the event, Troy Clarke, President, Asia Pacific, Navistar Inc., USA, said, “Since its launch at the last Delhi Auto Expo in 2010, Mahindra Navistar has created a significant position for itself in the Indian trucking industry with its superior product performance and sound value proposition. With the launch of these 5 fully built Application trucks, Mahindra Navistar has taken a step towards becoming a complete Integrated Trucking Solution Provider for its customers and I am confident that over a period of time, it will emerge as the most trusted CV brand in India which is its stated vision”.
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