Geneva Motor Show 2011 Skoda showcased a glimpse of the future by unveiling a design concept car called the Skoda Vision D. The economic goals set by the carmaker require a new focus drawing on the inspiration of a tradition stretching back for more than 110 years. The concept’s short overhangs and long wheelbase tell us future Skoda’s will focus on comfort while keeping the dimensions compact. The use of modern stylistic elements and the latest technology is a logical step. The Skoda VisionD Concept portrays the kind of design you will see in Skoda vehicles starting next year.
The high everyday utility value and distinctive interior modular design are traditional brand values which are freshly interpreted in a more modern form here. The grille with its unobtrusively shiny finish symbolizes the brand’s aesthetic blueprint, its fine slats resembling taut harp strings. The interiors are full of revised elements from the current Skoda’s. What could be carried over to the production model is the twin-dial display and the aircon vents. The glass roof and 4 seat arrangements (like the Panamera) are not practical for a budget sedan.
The Skoda logo is bordered on the sides by four headlights reminiscent of a symbolic four-leaf clover. They endow with the concept with a pleasant yet pragmatic countenance expressing warmth and chemistry. The C-shaped rear lights have become a characteristic of each Skoda vehicle unmistakable both in the daytime and at night. In this design concept, this precisely rendered lighting architecture has become the rear section’s defining element.
In this concept, the exterior precision is mirrored in the interior. Values typical of the Skoda brand, such as the generous space and sophisticated practicality, have been composed very sensitively in terms of the materials and elegant shapes employed. The lighting creates a pleasant environment, friendly ambience.
The use of crystal glass is a completely new, attractive idea reflecting a special link with Czech culture, art and craftsmanship.
The design concept marks another big step into the future for Skoda. We are keen to express the new power of our brand not only through our future products, but also in the way we present ourselves to partners and customers. Our new design and fresh outlook reflect our plans for the future. Its forms shapes are dynamic, stimulating the imagination of observers without provoking them, and offering an undistorted view of the outlook for cars made in Mladá Boleslav. It is here in this Czech town that designers and engineers have paved the way for future success. This traditional Czech brand is now best placed to achieve its ambitious goals: economic growth coupled with new design full of potential, while preserving established traditional strengths such as great performance, value and precision.
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