Yamaha Motor India last-month introduced its Blue core concept in New Stylish Commuter ‘SZ-RR Version 2.0’ – an upgrade to its existing SZ-RR bike launched last year. The new model based on Blue Core development ideal is powered by a newly designed air-cooled 149cc 4-stroke, SOHC, single-cylinder engine. With the launch of this new model targeted at married men between the ages of 24-35, the company hopes to see a significant growth in the customer base, especially keeping in mind the mileage conscious target audience.
The new SZ-RR Version 2.0 has been newly developed with Yamaha’s New Generation Engine Development Ideal – ‘Blue Core’ that takes riding enjoyment, fuel efficiency and environmental performance to all-new levels. Its key features include (1) A new engine that maintains the feeling of power delivery from the original SZ Series models while greatly improving fuel efficiency (11% improvement vs. 2013 model), (2) Newly designed tubeless tires, (3) Newly designed instrument panel and (4) an array of other features that make it worthy of a 150cc class model, like a handlebar holder with the “SZ” logo and shroud fitted to add a more sporty character.
New Yamaha SZ-RR version 2.0 colour choices available are Red Dash, Ivory White, and Green Arrow at a price of Rs 65,300 (ex showroom Delhi), and Rs 66,461 (ex showroom Chennai). With the new launch, the company is confident that it will be able to make new inroads in the customer base, especially those who are fuel economy conscious. The company is very bullish on the new launch and is very confident that it will help to maintain the strong growth numbers the company has witnessed in last few years.
Commenting on the occasion, Mr. Roy Kurian, Vice President, Yamaha Motor India Sales Pvt. Ltd, said –
“It is our pleasure to be launching the all new SZ-RR Version 2.0 this festive season at the closing ceremony of our successful endeavour of ‘Mission 10000km’. With our breakthrough technology ‘Blue Core’ now inducted to our successful SZ-RR model, we want to present our customers with advanced choices and fun riding in the city. Looking at the demand for standard segment commuter motorcycles which is projected at 1.1 million units in 2014, it was indeed ideal for us to delight customers in this segment with the launch of SZ-RR Version 2.0.”
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