Today alongside the new Yamaha Ray-Z scooter, the company also introduced two new model variations in the Yamaha SZ sport model series named the “SZ-RR” and “SZ-S.” Just like the Ray Z, the new variants of the SZ are mere cosmetic exercises, aimed at addressing different customer tastes through a single product.
The SZ-RR is defined by the sporty styling and look of quality in its exterior design with special features like its smoked windscreen, aluminum grab-bars and 3D “SZ” emblem. The SZ-S features a simpler design in the fuel tank that creates a calmer, more composed impression that will also be appreciated by all members of a family.
The SZ series of bikes from Yamaha are powered by a 153cc, air-cooled, SOHC, single cylinder engine that makes a peak power of 12.1 PS. It returns a impressive mileage of around 53-58km/ltr in city conditions and expect this bike to return anything above 60km/ltr on highways. The SZ-S is priced at Rs 59,500, and RR at Rs 62,500 (prices ex-showroom, Delhi). The motorcycles will go on sale from June-2013 onwards.
Apart from the two launches, Mr. Hiroyuki Yanagi, President and CEO, Yamaha Motor Co., Japan also took the opportunity to announce and explain the new brand slogan “Revs your Heart”. Yamaha’s new brand statement “Empowered by a passion for innovation, we create exceptional value and experiences that enrich the lives of our customers.” defines the commitment behind this new slogan.
Explaining the concept further, Mr. Yanagi said, “With this new brand slogan and brand statement as a guide, the entire Yamaha Motor Group will work together to make advancements in craftsmanship and marketing that are uniquely Yamaha, and provide Kando (simultaneous feelings of deep satisfaction and intense excitement) that exceeds the expectations of our customers across the globe.”
Also see – Video – New Yamaha SZ TV Commercial