Making a good car is one thing and selling it is another. It has always been a challenge to prove how your product is better than the other products in the same segment or price band. Well, Volvo is using an entirely one of a kind method to promote latest addition to its line-up the V40.
Volvo UK has a launched a challenge under the tag “Bored of the German techno? Try some Swedish metal.” in which it claims that its V40 is better than the Mercedes-Benz A 180 CDI BlueEFFICIENCY, and it’s not just for the sake of saying it, as per the challenge, if you test drive both the cars back to back and still choose to go for the A-Class, Volvo UK dealer will pay for the first installment on your A-Class. Needless to say, there are term and condition that apply.
The Volvo V40 was launched at the Geneva Motor show in 2012 and been a huge success in the UK ever since.
Check out another picture, after the jump.
Source – Volvocars.com/uk