For Strategic Reasons: Triumph puts on-hold 250cc motorcycle plans

As already read by our dear readers in our previous posts at BharathAutos in mid 2013, Triumph had confirmed its launch in India. At this time, Triumph had even released a concept sketch of a full-faired bike and said that it would be powered by a single-cylinder 250cc engine. The British motorcycle maker Triumph had unveiled all their 7 models of motorcycles in the 2012 Auto Expo which included Tiger XC, Speed Triple, Street Triple, Storm, Bonneville, Daytona 675 and the Rocket III.

triumph-250cc-bike-india2015 Triumph 250cc Motorcycle Official Render

Triumph had planned to use its manufacturing plant at Naraspur on the outskirts of Bangalore to manufacture 250cc motorcycles. The main aim was to produce affordable products since current Triumph line up starts from INR 5 lakhs. But from the reports obtained mentioned below it is obvious that Triumph won’t be launching any 250cc motorcycle by next year at least.

Mr. Paul Stroud, Director of Sales and Marketing of Triumph said that –

“The development of quarter litre bikes is on hold. The 250cc bike project is suspended owing to strategic reasons pertaining to its segment. As of now the company is focusing on investment and expansion in new markets as a premium motorcycle manufacturer and will continue to strengthen the current product range. Through our expanding market presence and model offer we will continue to evolve our product range to reinforce our position as a premium motorcycle manufacturer and answer the requirements and demands of a global motorcycle audience with exciting and innovative products.”

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Also seeSpy images of Made-for-India Triumph Daytona 250 surfaced


SourceIndia Today