Toyota has undoubtedly been the leader in the SUV segment in Asian market including India. One of the main reasons behind this success is the continuous development in their line of products specially the Innova and Fortuner. Introduced in 2003, the Innova replaced the Toyota Qualis. The Innova received an upgrade in 2009 and after that in 2011 and these were not just cosmetic changes but also new features adding to the luxury of the SUV were introduced.
The Fortuner was launched in 2005 and was introduced to the Indian market in 2009 and it was an instant hit. The Fortuner also went through a major facelift in 2011. The constant upgrades did give the SUV’s a fresh look and it helped in attracting more buyers, but from Toyota’s stand point the real reason for the success of its SUV’s is the IMV Platform (Innovative International Multi-purpose Vehicle), which the company had introduced about 10 years back. At present the SUV’s based on the IMV platform are sold worldwide and not just that but these products have topped the sales charts for a long time.
Looking at the success and the performance of their products on the IMV platform Toyota has decided to continue with the same platform for the next-three years. It seems that Toyota has finally come to a point where they do not want to bring any change to an almost perfect combination of performance and styling. Although we can expect some cosmetic upgrades and addition of new features to keep up with the pace of market and meet the ever increasing demand of the buyers.
Check out more pictures below the jump.
Source – IndianAutosBlog.com