Toyota Hybrid Range (BrandZ also suggests that brand value developments in the sector were shaped in part by the growth of customer liking of hybrid vehicles.)
Japanese car maker, Toyota which had lost its position to BMW, has reclaimed the top spot once again in the BrandZ Top 100 Most Valuable Global Brands 2013 published recently. Toyota is not just the top-selling global brand, it has now overtaken BMW to become the world’s most valuable automotive brand, as per an annual market study done by BrandZ.
Toyota’s strong gain was said to be brought about by increasing interest in hybrid vehicles while BMW’s image was tarnished slightly by its performance in the slumping European market. Interestingly, only four other automakers made it into the BrandZ Top 100 global survey this year: Mercedes-Benz, Honda, Nissan and Volkswagen.
Toyota’s value for current year increased 12% to $24.5 billion as compared to its previous year’s standing, due to the fact that the company has made significant progress in hybrid segment. Toyota, ranked 23 overall, gained five positions compared to 2012 report, while BMW, whose brand value declined 2% to $24 billion in the current year, lost one position as compared to previous year.
BMW held top position in 2010 and 2012 while Toyota had the top spot status from 2006 to 2009 but lost it to BMW in 2010 only to regain it in 2011. Value of the brand increased due to its strong presence in Chinese and US markets keeping it abreast with Mercedes Benz, Audi and Hyundai all of which saw double digit growth. Meanwhile, Toyota as developed a host of online resources and information that can be found at Toyota.com
You can watch the complete list below.
World’s most valuable brands for 2013
