Kishore Biyani’s discounted retail format Big Bazaar, which started the concept of ‘Sabse Sasta Din’ a few years ago, is now selling the sabse sasta car-the Tata Nano.
Big Bazzar is a huge Indian retail chain run by the Future Group in India. More than 150 million people shop at Big Bazzar in India every year and the number is growing with these retail chains spreading across the country. Tata Motors have tied up with the Future Group to sell Tata Nano via Big Bazzar. The logic behind this tie up is that there is a lot of similarity between the customers who visit Big Bazzar for value-for-money shopping and customers who buy Tata Nano which is a Value for Money car. 
“There is a lot of commonality between Big Bazaar consumers and prospective Nano buyers. Big Bazaar as a concept appeals to the masses and with over 150 million footfalls every year, we are trying to see how we can sell Nano, which has a similar positioning,” said Future group’s Customer Strategy president Sandip Tarkas, who heads this initiative at Big Bazaar.
Sales of the Tata Nano have been on the rise as of late inspite of the recent fire catching incident. Last month, it is reported that Tata Motors sold about 8263 Tata Nanos. The Tata Nano featured in the 10 top selling cars in India last month after a big gap of 5 months. This is been heralded as a true sign of things to change for the small car. Tata Motors in a measure of assurance have also given the car a 4 year long warranty for the old and new customers of this car.
Well, Tata Motors have gone one step ahead and have got one of India’s biggest retail chains for consumers, namely the Future Group to display their small wonder car, the Tata Nano, at the firm’s Big Bazaar retail outlets. Sales of the Tata Nano have been on the rise as of late inspite of the recent fire catching incident. Last month, it is reported that Tata Motors sold about 8263 Tata Nanos. The Tata Nano featured in the 10 top selling cars in India last month after a big gap of 5 months. This is been heralded as a true sign of things to change for the small car. Tata Motors in a measure of assurance have also given the car a 4 year long warranty for the old and new customers of this car. He also said that customers booking the Tata Nano from a Big Bazaar outlet would also get vouchers worth Rs 1500 or other gifts such as gold coins.
