Tata Motors and Jayem Automotives forms Joint Venture to develop performance vehicles

Tata Motors officially announced the launch of JT Special Vehicles Pvt. Ltd., a 50:50 joint venture (JV) with Jayem Automotives Pvt. Ltd., for the development of special performance vehicles based on the latest series products.


L-R: J Anand, MD, Jayem Automotives, with Guenter Butschek, CEO and MD, Tata Motors.

As part of the JV agreement, both Tata Motors and Jayem Automotives will work towards performance enhancement and appearance of series vehicles to offer an exciting and innovative range of niche aspirational products for the passenger car customers.

JT Special Vehicles will develop a range of performance vehicles in a phased manner at a dedicated assembly line, currently being explored at Coimbatore. This new facility will incorporate design, precision machining, assembly, and testing facilities driven under one roof, it will aim to deliver the next-level of personalization and enhanced performance with agility and efficiency.


Modified Tata Tiago here is a computer-generated picture.

Announcing this JV, Guenter Butschek, CEO and Managing Director, Tata Motors, said, “We are delighted to partner with Jayem, a brand known for its capabilities in concept creation and prototyping of special performance vehicles. This partnership is a step towards creating long-term relationships as a part of our transformation journey and to bring more exciting performance variants to our product range”

Commenting on this partnership, J Anand, Managing Director, Jayem Automotives Pvt Ltd, said, “We are excited about our joint venture with Tata Motors and to be a part of their transformation journey. We aim to bring World Class Performance Products to market in a short time, and to fulfil expectations of passionate customers in the niche segment of sportier cars.”


Tata Tiago customization options displayed at 2016 Auto Expo.

Tata Motors hasn’t specified a time frame for the first high performance product, nor did it provide a hint on which model it will be based. We expect the company to start with the new Tiago hatchback, the Tigor Styleback and upcoming Nexon too could gain performance-spec variants in its lifecycle.

Faster version of the Tata models are expected to get aero-dynamic designed aggressive bumpers, skirts, spoilers and bigger alloy wheels, also likely to sport lower suspension system, tweaked steering system and beefed up braking. The detuned version of the Tamo Racemo’s 190 PS 1.2L 3-cyl engine is rumored to be the powertrain of choice.

To read more about Tata’s Performance Cars, Click here


Also see: Tata Tiago Sport – Sporty Performance Hatchback in the works!

2016 Auto Expo: Tata Bolt Sport – Sporty Performance Hatchback