Tata Motors has silently launched the new base version of its flagship crossover, the Aria in India to get maximum attention during the on-going festival season. The new variant added in 4X2 model range is named Tata Aria Pure LX priced at Rs 9.95 lakh (ex-showroom, New Delhi). At this price, the Aria crossover delivers superb value and with the introduction of new variant, the Aria crossover has total of 5 variants including three 4X2 variants and two 4X4 trims.
Tata Aria Pure LX misses out on the following features – Airbags, ABS with EBD, audio system, leather upholstery, follow-me home headlamps, body coloured rub-strips, chrome interior door handles, chrome bordered lower air dam and roof storage compartments over the Pure variant. Thus the entry level variant of the Aria is a completely stripped down version which is targeted towards taxi segment but retains the body coloured bumpers, projector HID lamps, disc brakes all around, key less entry and rear AC vents.
The Aria Pure LX continues to be powered by the 140 PS, 2.2-litre diesel motor but comes with a single mass flywheel instead of the dual mass flywheel which is found in the higher variants. This engine is mated to a 5 speed manual gearbox and is the same unit that powers the Safari SUV.
The Aria crossover is the most technologically advanced and premium Tata product ever, however the efforts to make it work have proved useless as the biggest problem with this crossover was the pricing. Tata Aria is so far the costliest car in the Tata’s line-up and that disadvantage made Aria the least and slowest seller in the Tata stable. Last month, the company manages to sell just 25 units of Tata Aria. Now it will be interesting to see if the new variant will be successful in making things better for the ‘not so popular’ Aria.
Actually, the Pure LX variant is targeted at the commercial passenger vehicle segment than individual buyers, where the demand for a reliable and fuel efficient people mover continues to propel sales of MPVs like the Toyota Innova and the Mahindra Xylo. Tata Motors needs no introduction here on the taxi market because it has very strong presence in the taxi market in India due to its cars being highly affordable to buy and run.