Tata Motors unveiled the Tata Xover (pronounced crossover), at the 75th Geneva Auto Show in the year 2005 and the company had high expectations from this crossover. It has been launched as the Tata Aria in 2010 and most of its body design remained unchanged on the production model except for the grill, headlamps and minor cosmetics.
The company had worked hard for the Aria project with unseen level of progress in departments of quality, features, technology and driving experience. However the efforts to make it work have proved useless as the biggest problem with this crossover was the pricing. Tata Aria is so far the costliest car in the Tata’s line-up and that disadvantage made Aria the least and slowest seller in the Tata stable.
Now Tata Motors is adapting to its final option focusing on the cab market to increase the sale volumes, and to bring the prices down Tata will obviously cut down some features. From the above images, it is evident that the cut price Aria does not have a black strip on the B and C pillars, and no alloy wheels too. However, the interiors will also get the effect and we expect that there will be no leather seats, leather wrapped steering wheel, lesser gizmos, no LCD with information system, no sunglasses holders, no airbags and even no two tone interior.
The engine is likely to be the same 2.2-liter common rail, turbo-intercooled engine which produces 140 hp and 320 Nm of torque. It is mated to a five speed manual gearbox. There is no official news on this new variant of Tata Aria but these changes will really help Tata to bring down the prices of this new trimmed variant of Aria. It is expected to be priced Rs. 60k – 1lakh lesser than the current base model to take on the fast selling Toyota Innova.
Source – IndianCarsBikes