We have already reported that Suzuki Hayate TV Commercial has been released featuring Salman Khan, as their official brand ambassador. Now the company has designed a fresh campaign wherein the manufacturer has joined hands ith Yash Raj Films for their upcoming Salman Khan starrer, Ek Tha Tiger to launch a special promotional campaign – ‘Ek Tha Tiger Ek Hai Hayate’.
The promotional campaign ‘Ek Tha Tiger Ek Hai Hayate’ provides an opportunity to six lucky Suzuki customers who will be selected through an automated, random computer-generated process will get to meet the filmstar, Salman Khan in Mumbai and out of these, one lucky winner will get a free Suzuki Hayate motorcycle.
Ms. Anu Anamika, National Marketing Head, Suzuki Motorcycle India Pvt. Ltd (SMIPL), said –
‘This campaign is an outcome of the huge response to the brand’s association with Salman Khan. Tiger Salman Khan offers his fans the opportunity to associate with his style and flair. The contest provides Suzuki two wheelers with an opportunity to offer its customers many more reasons to celebrate.’
The TV Commercial will also be aired during Indian Idol Season 6 on Sony (among several other channels and programmes). The advertising campaign will be supported by special consumer engagement programs. “Ek Tha Tiger” is seen as this year’s most anticipated movie and is expected to break box office records. With the buzz around the movie building up, Suzuki Motorcycle India is confident that the brand association will get strengthened with this campaign.